11bytes GmbH
Transformed an outdated German hairdresser website into a modern, accessible platform with clear service presentation.
B2B Service Website
Problem: Users struggled to find key info (services, prices, booking) on an outdated, cluttered German hairdresser platform.
My Role: UX/UI Designer — audit, wireframes, prototypes, UI redesign, developer handoff.
Approach:
Audited existing site → identified navigation and hierarchy issues.
Focused on core users: customers booking appointments & hairdressers showcasing services.
Redesigned layout for clarity → emphasized services, opening hours, and “Book Now” CTAs.
Created responsive, mobile-friendly interface → clean typography and approachable visuals.
Delivered high-fidelity prototypes and collaborated with devs for smooth implementation.
Impact:
Improved navigation clarity → users found info faster.
Streamlined booking flow → reduced drop-offs.
Modernized digital presence → increased trust and engagement for hairdressers.
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