LEVY Health
A digital platform helping women access personalized fertility support, redesigned for empathy and clarity.
B2C, B2B2C Healthtech Platform Problem: Users needed a tool to navigate complex fertility information while receiving empathetic guidance.
My Role: UX/UI Designer — research, wireframes, prototypes, UI design, testing.
Approach:
Conducted user interviews & research with patients and healthcare professionals.
Balanced clinical accuracy with emotional support in interface & content.
Prioritized core features → layered info architecture to prevent overwhelm.
Iterated based on user testing → simplified flows & visual language.
Impact:
Created an interface that patients found intuitive and supportive.
Improved engagement with medical guidance → easier adoption by clinics.
Balanced empathy and accuracy → strengthened trust in the platform.
Project Gallery
