What's wrong with my plant

Created a community app that helps plant owners diagnose problems and share care solutions.

B2C Community App Problem: Plant lovers lacked a reliable, community-first space for personalized advice.

My Role: End-to-end Designer — research, UX, UI.

Approach:

Noticed frustration with generic care content online.
Balanced beginner simplicity with expert engagement via gamification (badges, rep system).
Designed features to encourage interaction & sharing.
Impact:
Active community built around app.
Engagement jumped after redesign with gamification.
Proved ability to drive an entire product from scratch.

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